Sun Rising

Recently Sun Microsystems announced that it is changing its ticker symbol from SUNW to JAVA.
Today more people know Java than Sun Microsystems. Company is using the popularity of Java for it branding. This has not been received well by SUN fans and other techies. Read the comments on Jonathan's blog http://blogs.sun.com/jonathan/entry/java_is_everywhere#comments
Sun, once the darling of Wall street is trying very hard to stay profitable, after years of bleeding. Recently it announced a partnership with Google, in which they'll be distributing StarOffice for free as a part of their Google Pack.
Sun has always come out with very cool technologies, but somehow not been able to convert them to revenue. Hope these new marketing gimmicks will help SUN to be back on top as the most preferred Hardware/Software vendor.